As a contract Graphic Designer working onsite for YETI, I created collateral for the opening of the YETI flagship store in Austin, TX in addition to ads, sell sheets, posters and various website assets.
YETI Flagship Print Materials
YETI Wifi Landing Page
YETI Sizing Guide Illustration
Rowdy Gentleman Sale Campaign
Here is an example of a few of the typical assets for each campaign. Shown here are the desktop website skin, email, and the mobile app slider.
Man Outfitters Email
Product focused email highlighting our shorts collection. Designed using Photoshop.
Rowdy Range Tee
For this project, I hand drew the lettering and mountain range, then converted it to a complete vector illustration using Illustrator, Photoshop and my Wacom Tablet.
Patriotic Party Barge Tee
This was an internal t-shirt design for our summer party. I collaborated with my colleague on the design. I was responsible for creating the handlettering, converting it to a vector image, and finalizing the design for production.
A sample of HTML work in the form of product alert emails and recommendation zones as well as display ads completed as a Media Designer at MyBuys (now Magnetic).
Web Recommendation Zones
Product Email Alerts
MyBuys Marketing Ad
Mikette is a French restaurant located in Ann Arbor, MI. The menu is heavily influenced by the cuisine of Southern France and the Provence region, thus I utilized the iconic bee symbol in the logo. In addition to developing the logo, I established the branding for the restaurant and designed all supporting collateral.
Isalita is a Mexico City street-food inspired restaurant in downtown Ann Arbor. The logo and other imagery was inspired by traditional wood carvings by the Mexican Artist Artemio Rodriguez. Each icon was hand carved into lino, printed, and transformed into vector art for use on menus, t-shirts, business cards and take-out bags.
Stony Lake Brewing Company
Stony Lake Brewing Co. is a microbrewery in Saline, MI. For this client, I developed the logo, branding, and assisted with marketing efforts. For the logo, I used a section of the shoreline of Stony Lake where the owner's family cottage is located. This shoreline can also be interpreted as the foam on a beer glass.
As a Brand Design Specialist at SJMHS, I designed print resources for patients and physicians following the strict brand guidelines of the health system. Additionally, I collaborated with our Web Designer to re-design the stjoeshealth.org website, creating a responsive, intuitive site for patients, physicians and community members alike.
St. Joe's Website Re-design
Social Media Posts
As a founding member of the SJMHS Social Media Team, I was the point designer for all thing social media. I also contributed ideas and executed photoshoots for various campaigns.
It’s 3 am on the last night of final’s week. You just left the UGLi. Bert’s Café closed two hours ago; the street is desolate, lined with reminders that the restaurants and cafes are “closed.” Then, just as you’ve conceded to starvation, a familiar aroma reignites your senses and you see a warm, comforting glow radiating from the nocturnal mobile bakery, Starry Pied. Mmmm…the memorable smell of Pie Bites and coffee; the blissful snack shared by students across campus to refuel after a long, studious night (or maybe a night out). They don’t say “stressed is desserts spelled backwards” for nothing.