As a contract Graphic Designer working onsite for YETI, I created collateral for the opening of the YETI flagship store in Austin, TX in addition to ads, sell sheets, posters and various website assets.
YETI Flagship Print Materials
YETI Wifi Landing Page
YETI Sizing Guide Illustration
Rowdy Range Tee
For this project, I hand drew the lettering and mountain range, then converted it to a complete vector illustration using Illustrator, Photoshop and my Wacom Tablet.
Patriotic Party Barge Tee
This was an internal t-shirt design for our summer party. I collaborated with my colleague on the design. I was responsible for creating the handlettering, converting it to a vector image, and finalizing the design for production.
Man Outfitters Email
Product focused email highlighting our shorts collection. Designed using Photoshop.
Mikette is a French restaurant located in Ann Arbor, MI. The menu is heavily influenced by the cuisine of Southern France and the Provence region, thus I utilized the iconic bee symbol in the logo. In addition to developing the logo, I established the branding for the restaurant and designed all supporting collateral.
Isalita is a Mexico City street-food inspired restaurant in downtown Ann Arbor. The logo and other imagery was inspired by traditional wood carvings by the Mexican Artist Artemio Rodriguez. Each icon was hand carved into lino, printed, and transformed into vector art for use on menus, t-shirts, business cards and take-out bags.
Stony Lake Brewing Company
Stony Lake Brewing Co. is a microbrewery in Saline, MI. For this client, I developed the logo, branding, and assisted with marketing efforts. For the logo, I used a section of the shoreline of Stony Lake where the owner's family cottage is located. This shoreline can also be interpreted as the foam on a beer glass.